Jen Johnson

jen@wearecultivated.com

(617) 501-3592

Profile

Enthusiastic, results-oriented creative professional with experience in design, advertising, integrated marketing, and promotion. Strong organizational abilities coupled with a wide variety of skills and expertise. Entrepreneurial approach to collaborating with clients, designers, copywriters, art directors, and vendors. Skilled manager and team leader. Experienced in promoting art, music, and special events - including national tours, festivals, and open houses. Core strengths include flexibility, dedication, and the ability to work with a diverse group of stakeholders.

Skills

Marketing & Advertising

Creates campaign strategies, brand development, market research, and tracks ROI.

Creative Problem Solving

Proven ability to lead and manage a wide variety of design and development projects in team and independent situations.

Graphic Design

Works collaboratively with clients to develop identity, corporate communications, campaign collateral, online presence, and more.

Technical

  • Windows XP/Vista and OS X
  • Database: Access, Filemaker Pro, Deltek
  • Adobe Creative Suite, in particular InDesign, Illustrator and Photoshop
  • Experienced designer for print, including file setup, color, and press checks
  • Social Media: Twitter, Facebook, Tumblr, and others
  • MS Office: Word, Excel, Powerpoint
  • Others: Quark, Prezi, Wordpress, HTML for Email Marketing, Keynote

Experience

Marketing & Design Consultant

2010-Present

  • Designs and delivers marketing campaigns for a wide range of companies, from small businesses to national corporations
  • Creates marketing collateral for campaigns, including brochures, newsletters, print ads, HTML email blasts, and direct mail pieces
  • Creates illustrative drawings and graphics
  • Conducts business development research and creates sales databases

WSP Flack + Kurtz

Marketing Manager, Graphics and Special Projects

2009-2012

  • Manages and coordinates marketing, advertising and promotional staff and activities for U.S. division of an international engineering firm
  • Creates and implements marketing campaigns; monitors and reports to Managing Director on marketing activities
  • Creates marketing collateral such as brochures, newsletters, print ads, HTML email blasts, and direct mail pieces
  • Creates illustrative drawings and graphics for project interviews and external presentations
  • Copywriting and editing for proposals, press releases, newsletters, and advertisements; coordinates public relations for Boston office
  • Conducts business development research
  • Coordinates and provides quality control for qualifications and proposal submission materials
  • Planned and executed a variety of special events, including a 150-person open house in a newly designed office space as part of a rebranding campaign

Insight Communications

Consultant providing Production Design and Account Management

2005-2009

  • Consultant for Insight Communications, the 6th largest cable outlet in the U.S. at the time
  • Acted as the link between client, advertising agencies and media outlets
  • Produced print ads, HTML email blasts, web banner ads, brochures, and direct mail pieces
  • Reviewed all copy and graphic layouts for print, radio, and TV for adherence to brand standards
  • Presents advertising campaign plans to clients and oversees status of campaigns and media planning for print, direct mail, sales materials, and customer communications materials
  • Coordinated media traffic schedule with vendors to disseminate print, radio, TV, and outdoor advertising
  • Managed consultant team of art directors, graphic designers, and copywriters

Sasaki Associates

Marketing Coordinator

2004-2005

  • Created and implemented marketing strategies for campus architecture practice, including annual marketing plan and budget for international architecture and planning firm
  • Produced marketing collateral such as brochures, proposals, and client presentations
  • Copywriting and editing for press releases and conducts business development research
  • Prepared qualifications and submission materials in response to RFP/RFQ's
  • Prepared materials for industry trade shows

Education

Longy School of Music - Cambridge, Massachusetts

Vocal Performance

Arizona State University - Phoenix, Arizona

B.Mus., Vocal Performance

Jen Johnson — jen@wearecultivated.com — (617) 501-3592